“How much are your classes?”
A question often asked by a newbie who pops into our facility.
“Group classes aren’t really what we sell,” I say in return.
Generally, this is met by a dumbfounded look and a slight hesitation, and sometimes a cautiously-worded question:
“I’m glad you asked…”
Bear with me as I backtrack for a moment:
There are lots of styles of gyms out there: There are the community centres, where you pay $10 bi-weekly for access to treadmills, bikes and weights and can drop in whenever you please. You get zero guidance from a professional and are left to your own devices to figure out this fitness thing on your own.
And there are the posh gyms that look more like spas featuring all the bells and whistles: tanning beds, pleasure massages, saunas and towel services, and where people, well, just don’t get that fit.
And there are the personal training studios, where you work with a trainer for $100 an hour, and where you’re passed off to a new trainer every four months because trainers keep leaving.
And, of course, the group exercise and bootcamp facilities, where the going rate is around $150 a month for unlimited group classes, and where you receive little to no personalized coaching.
We are none of the above.
Yes, we offer group classes, as well as personal training and individual programming, but what we’re really selling—the value you will receive when you train with us—is a coach for life. In other words, an experienced, professional coach in your corner—someone whose pursuing a lifelong career in the health and fitness industry.
I repeat, you are NOT paying for “the workout of the day” or “unlimited classes” or “open gym time.” You will receive those things, too, but the value is in our professional coaching service.
What does this look like?
This means you have someone by your side to help you with your health, fitness and nutrition wherever you’re at in life. Whether you’re a 17-year-old looking to snag an NCAA sports scholarship, a 50-year-old looking to reclaim your health before it’s too late, or whether you’re injured and need guidance getting your mobility back.
The value you receive comes in the form of a relationship with this coach, who will also provide his/her ongoing expertise—technical expertise, programming expertise, nutritional expertise—and even mentorship if you’re looking for it.
Why do we think this is the best way?
Health and fitness is complicated, and human beings are like snowflakes: No two are the same.
Our model gives you the one-on-one attention of a personal training studio (without costing you upwards of $1,000 a month) and the social community of group classes. But beyond that, it gives you the assurance that you have someone who knows YOU—and your strength and weaknesses—to help you live the best, healthiest life you possibly can.
We aren’t selling workouts, or classes: We are selling a professional coaching service. If this sounds like something you’re looking for, CONTACT US.