For almost eternity...the fitness industry has been tarnished by (in the old days) late night infomercials for devices like the ab flex or the ab roller—always promising something like “perfect abs in just 10 minutes a day.” Sigh...If only.....
Today’s version of this are the dozens and dozens of fitness apps:
There’s ‘Couch to 5 km,’ that promises to take you from being a couch potato to running 5 km for $3.20 a month. Or the ‘7-minute workout’ app, which promises just that: Get fit in just 7 minutes a day. Or ‘Jefit,’ which boasts “a database of 1,300 exercises that include animations on how to do them.” Meh...thats great and all....thats a cute animation..but will you actually do the workout? Will you do it with proper form? Will you do it at the appropriate progression? Who the heck was it designed for anyway?
AND THEN... there are apps like the Instant Blood Pressure app that claims to take your blood pressure reading without a cuff. Read why doctors are worried about that app here
The reasons the ab roller, the shake weight, and the plethora of scam fitness apps exist is because people do not want to believe that it takes hard work and dedication to get fit and stay fit. They believe that when they purchase whatever thing it is, that they are going to love it and want to use it all the time. This thing is going to solve ALL of the problems..Ha! Idealists.....
Here’s the truth: Getting fit and staying fit is hard, and the latest fitness app of the day most likely isn’t going to get you fit and keep you fit. Fitness is not easy for many people. In fact, being healthy can be a very real struggle.Fitness is also something that means different things to different people.It is something, that like all worthwhile things in life, is earned: THE HARD WAY.
Working with one of our professional coaches means:
- Committing 2, 3 or 4 (some crazy people commit 5 or 6) days a week to a progressive training plan that caters to your strengths and weaknesses, and changes over time as your body adapts, grows and ages. You will work with your coach in a one-on-one environment, and you will also have the opportunity to attend group classes.
- Working with your coach to change your diet to one that promotes whatever your goals are—be it purely performance goals like strength gains, or body composition goals like weight loss.
- (This one is the hardest one for many people to wrap their heads around and accept, especially those who have been searching for a quick fix via a late night infomercial or a fitness app their whole lives: Being prepared to continue a lifelong pursuit of developing and maintaining your health and fitness!
True health and fitness doesn’t have a beginning or an end: It’s a lifelong process, a journey of never ending work. It might sound daunting now, but it’s a journey that’s worth it because it means living a more fulfilling, functional and longer life. But yes, it never ends..